We are in the Senior Lifestyle and Care Business, so why are our Websites Broken?
The Internet is the first place the consumer looks today to find information on a potential provider of choice. If our websites are not inviting, then we lose the chance to engage the consumer and they move on to another option.
Top considerations to avoid broken websites:
First, make sure the landing page is easy to navigate. Remember the audience. When someone 55 or better finds your website, they do not want to select from “pull down” options that are difficult to use. Instead, they want be greeted by a website that is warm in colors and images, but very easy to find the information of interest. This means decrease the clutter; review the site with several age-appropriate consumers to gauge ease-of-use feasibility, and then make sure your web-designer is focused on your needs instead of creating the next Internet masterpiece.
Second, where is the call to action? Yes, the consumer made it to your site, but is that the goal? Most likely your goal is to have them visit your site, but then make a call to set-up a visit or an appointment. Make sure your website’s call to action is clear and easy to find on every page.
Finally, all the effort spent on your site will be of little use if your site cannot be found. There are a lot of ways to make your site visible, and some key free ones include:
Consumers want to find out what you have to offer, let us commit to making it easy for them to do so going forward.